Measuring success
 
 

Training Links

Marketing Consultancy offers half-day and one-day training for your staff, tailored to your needs and run at your office at a time that’s convenient for you:

Fees and Discounts

Booking information / conditions

Current training timetable

 
 
 

Successful promotional campaigns

Sometimes a great promotional idea just doesn’t work. Why is that? Probably because it was aimed at the wrong market, was in the wrong place or went live at the wrong time. This course will help you plan promotional campaigns that suit your products/services and appeal to your target market(s).

• Promotion for print – flyers, leaflets, brochures, catalogues etc.
• E-marketing
• Effective use of your website
• Direct marketing
• Conferences and events
• Point of sale material (POS)

Get it right. Learn what’s right for your market and how to incorporate the most appropriate tools into your marketing strategy.

For more information email training@lawsonmarketing.co.uk

 
 
 
Lawson Marketing Consultancy Ltd offer an experienced marketing consultancy service to all b2b and b2c companies, irrespective of market sector, size or age. We work closely with managers of SMEs to provide cost-effective marketing and business development services. We are able to provide help and advice to large companies that already have a well-established integrated marketing communications plan in place, or on a very small scale to business start-ups – every contract we undertake is different and individual fees are determined accordingly. Location is no barrier - based in Cambridge, we are able to work on projects anywhere whether in the UK or International. Please refer to our Fees page for further details.

Training course are carried out either at predefined locations (dependent upon sufficient attendee numbers) or held at the client's site. An automatic discount off the fees will be awarded to charities; various other discounts are available. Please refer to our Training Terms and Conditions for full details.