Training Links

Marketing Consultancy offers half-day and one-day training for your staff, tailored to your needs and run at your office at a time that’s convenient for you:

Fees and Discounts

Booking information / conditions

Current training timetable

 
 
 

Global Strategic Marketing

This is a more advanced course aimed at experienced and senior strategic marketing staff. This course will show you, using examples, how to maximise information at your disposal to make solid judgement calls and forward planning recommendations for strategic directional changes that can be passed to your executive board or used to help govern corporate strategic decisions.

  • How to analyse industry trends
  • How to use pivot tables to analyses territorial sales figure
  • How to monitor competitors on a global stage
  • Global product/service strategies
  • Benefits of concentration over spreading strategies within new markets

This is a hands-on course utilising case study material and delegates will be required to bring laptops with them to the course, having previously downloaded course materials that will be used during the session.

For more information email training@lawsonmarketing.co.uk