New market penetration
 
 

Specialist Services

LMC can help add value in the following specialist sectors:

 
 
 

Marketing for distributors and aggregators

If you’re too busy to keep up to date with your clients’ product developments, using an external consultant to work through your wish list of tasks is a good way to get things done on time and to budget. Lawson Marketing Consultancy can provide:

• help gaining testimonials for your products
• sales force training to help your salesteam better understand product or portfolios
• preparation of marketing collateral, such as brochures and POS materials, from initial concept, through design, print, fulfilment, distribution and response monitoring
• help organising and operating road shows and events
• customer profiling, gap analysis and list building
• thorough competitor analysis
• territorial analysis when breaking into new markets
• preparation and delivery of presentations
• help with the compilation of tenders
• help establishing consortia deals
• post-sales support and feedback mechanisms.

 
 
 
With years of experience working directly with primary publishers, aggregators and distributors, we are in a position to offer first-hand experience of the situations faced by sales and marketing teams in publishing. We know there are never enough hours in the day to get everything achieved you'd like to - we know product portfolios are vast: let us help free up your time.

Lawson Marketing Consultancy Ltd offer an experienced marketing consultancy service to all b2b and b2c companies, irrespective of market sector, size or age. We work closely with managers of SMEs to provide cost-effective marketing and business development services. We are able to provide help and advice to large companies that already have a well-established integrated marketing communications plan in place, or on a very small scale to business start-ups – every contract we undertake is different and individual fees are determined accordingly. Location is no barrier - based in Cambridge, we are able to work on projects anywhere whether in the UK or International. Please refer to our Fees page for further details.