Competition Winner uses social media effectively

It is with great delight that we can announce the winner of this year’s Design Competition as Doria Sike from Romania. Doria’s three designs were original photographs used to illustrate the themes of “Return on investment”, “Strategy” and “Competitive Rivalry”.


Well done Doria your prize is on its way!

So how did Doria get so many votes? We investigate…

Social media wins out!

This competition entrant’s success was not down to mere chance, but (rather appropriately) strategy. Aside from using Facebook and Twitter to promote her entries among her group of friends, she also compelled her friends to promote her images on their website, too. The very simple strategy of “Please come and vote for my picture and hit “share” while you are there :)” really paid off!

One of her three entries, Competitive Rivalry, became a clear runaway victor with 117 votes, but take a look at the number of times the image had been shared… 35 in total!

competitive rivalry

An analysis of the top competition entrants shows some very interesting results. As well as recording how many votes each image received, we also kept track of the number of times every image was shared using social media links provided, and the average was around 4 votes gained for every time an image was shared. Surprisingly, there was very little deviation away from this average.

This promotion methodology also held true in respect of the results order:

1st place              266 votes             shared 58 times

2nd place               210 votes             shared 49 times

3rd place               102 votes             shared 28 times

Here then is a simple but effective illustration of the efficacy of promotion through social media.

To learn more about how Lawson Marketing can assist you with your Social Media strategy, contact us now.

Competition deadline extended

Fancy £500 in time for Christmas?

There is still time to get your entries into this year’s Design Competition.

We were delighted to hear that some universities have mentioned they might include our design competition as an element of their module work! So to help out all those students at this busy time of year the competition deadline has now been extended to 13:00 on Friday 14th December. This should also give entrants plenty of time to tell their friends to come and vote for them. Don’t forget to use the social media buttons under the entries to promote your favourite entries among your network.

Good luck!

Lawson Marketing launches Design Competition

Design Competition 2012 - Poster

Our Design Competition 2012 has been officially launched!

The competition is open to anyone interesting in marketing and design. To participate all you need to do is select three separate marketing concepts from the list of topics and design a set of three postcards to illustrate them. To help you promote this competition we have made a poster that you can print off and display on your notice board at work, in your University or wherever else you think people might like to see it.

Click the image above to see the full poster as a printable pdf.

Tips for success

Once you have uploaded your designs to our competition the public will be able to vote their favorites and the designer of the most popular set of postcards will win £500! So the best way to win is tell your friends. To help you out here, we’ve included some promotional social media buttons, which will appear underneath your entries. If you happen to see an image that you think is really nice, why not use these buttons and share it among your friends?

How to promote your work

Alternatively, on the top right of the website, you’ll find a share facility that you can use to connect with.. well pretty much everything I guess!


Have fun and GOOD LUCK!

For those participating: be sure to read carefully the full Terms and Conditions before you enter and note that the closing date for this competition is 14 December 2012.

A warm welcome to our new staff

new intern

Introducing Our New Marketing Assistant

Our Marketing Assistant Internship has now been filled with our new recruit, Guðný Guðmundsdóttir, a Publishing student at Anglia Ruskin University. Guðný comes from Iceland where she formerly worked as a social media marketer at Pipar\TBWA Advertising Agency in Reykjavík.

An internship is a valuable experience, it gives the employee the chance to see what it’s like to work in an industry before they commit to that career, as well as giving the company the opportunity to help interns realise their potential by exposing them to different areas.

Guðný’s first project is working on the recently launched Design Competition of which she says:

I’ve really enjoyed getting to grips with designing and implementing my first integrated strategic marketing campaign that’s seen me writing to universities, designing press releases, working on our social media efforts as well as host of other activities.

Guðný will be our Marketing Assistant for the next three months followed by possible employment. If you are interested in pursuing a career in Marketing and would like to talk to us about the possibility of either an internship or full-time employment, then we would be delighted to receive your CV for consideration.

New half-day Marketing Management course

Marketing Management

How does a professional, experienced marketing manager spend their time? What does it mean to “manage” marketing? Hot on the heels of the very successful series of recent training courses that Lawson Marketing has run in conjunction with Anglia Ruskin University, we are now delighted to able to present a brand new half-day course in Marketing Management, also to be held at Anglia Ruskin.

Short Courses 2012-13_flyer

Starting from £50, this is a great opportunity to attend an affordable short marketing course in Cambridge and gain a comprehensive insight into the daily activities of a marketing manager. [Click here for more]

Marketing Assistant Internship Opportunity

Marketing Assistant

Please note that this internship has now been filled. However we will be happy to receive your CV to keep for future reference. Many thanks to all of you who applied.

An opportunity has arisen for an intern to join Lawson Marketing Consultancy Ltd, based in St John’s Innovation Centre, Cambridge.

Why undertake an internship?

The employment market is pretty tough at the moment. An internship is an excellent way to bridge the gap between studies and full-time employment. The Internship on offer here will give the successful candidate the opportunity to see what it is like to work in a busy Marketing Consultancy and to gain valuable skills and experience that they can put on their CV to help boost career prospects. And after the internship has finished, as long as you enjoy the work and can show yourself to be what we’re looking for, then there is the prospect of a full-time position!

About Lawson Marketing Consultancy Ltd

We are a young but growing marketing consultancy that specialises predominantly in strategic marketing. Our background is in the Publishing sector, but we have clients in private, public and charity sectors. We have a number of very exciting projects on the go at present and are looking upon this internship program as an opportunity to find the next potential member of our team.

About the role

This position is unpaid but local travel and lunch expenses will be paid (we have an excellent canteen onsite and plenty parking). The intern would also be encouraged to attend onsite training courses paid for by Lawson Marketing. The position is for a minimum 3 month period and will be based in our office at St John’s Innovation Centre, but it has the potential to either run on for longer or develop into a paid position (depending on the applicant’s circumstances and ability).

Work would be varied and include:

  • Attending client meetings, gaining an understanding into the consultation process and subsequent compilation of a strategic marketing planning documents
  • Market research and competitor research, both corporate and client-based
  • Organising focus groups
  • Attending networking functions (and optional evening functions)
  • Compilation of tactical marketing plans for LMC and clients
  • Public Relations activities and press releases
  • List building and list testing
  • Updating company website, (this will including undertaking WordPress training)
  • Taking control of the social media strategy and maintaining Facebook, twitter and other SM
  • Reviewing Google analytics and devising web-based ‘tests’ then making recommendations for improvements to the company website / social media strategy

The successful applicant would also have the opportunity to take charge of a major project and run with it (including: campaign creation, time and budget management, liaising with external suppliers and potential customers, design, rollout and monitoring).

Application Requirements:

Language skills:

  • Fluency in English. (German and/or Chinese advantageous but not compulsory.)

IT skills:

  • Familiar with MS Word, Excel and PowerPoint
  • Regular user of Facebook, Twitter and other SM sites
  • HTML, PHP and other skills advantageous

Application process

In the first instance please send a CV and covering letter to

(Video profiles are permissible but please keep these short.)

 Start date for internship: asap

Lawson Marketing training courses prove popular

As our latest six-week training course “Practical Editing” comes to a close, feedback from students who attended has been better than ever.

“Thank you or a rich and rewarding course”, said one student.

The success of this course and the earlier six-week Marketing Masterclasses we ran at Anglia Ruskin proved so popular that they were reported in Cambridge News. You can read the full article here.

While our first course provided an Insight to Marketing Management, this most recent course provided students with a thorough understanding of proofreading and copy editing as well as an overview of editorial practices and relationships within the industry. Both courses were designed specifically to meet demands of students who had called for classes of this nature and both were promoted at a price that made them very affordable to those on a tight budget!

Lawson Marketing has run many successful courses for business clients, all designed specifically to the client requirements – business planning, campaign management, marketing theory and strategy to name a few. Why not ask us in to update your team with the latest marketing skills? Take a look through our training pages for more ideas and contact us today.

You can read more of our training feedback on our testimonials page here.

Local Businesses turn up to support charities

CaMedia in conjunction with Media Trust organised a “speed matching” event in Anglia Ruskin University during April. Lawson Marketing was among the local businesses that stepped up to the mark to help out charities with pro-bono work, as David Lawson reports.

We’ve all heard of speed dating –  where a group of single people come together in a room and spend a few minutes talking to each other in rotation in the hope that a dream match will result. Their rationale for turning up, of course, can be somewhat subjective… are they there because they don’t normally have the opportunity to meet up with others and are looking to widen their circle of friends, or are they just unsure of what they want/need and don’t know where to start looking?

Well, to a certain extent the same is true of speed matching. Only this time, it’s companies (charities on this occasion) that come together in a room with professional business “advisors”, and they look for suitable partnerships that could be developed.

Often firms can become myopic and get so close to what they are doing that it becomes difficult to see the solutions they need. It is then that an external opinion can count like gold! And this is what speed matching events gives people: the opportunity to talk – to raise their queries and concerns and see what other profession experts outside of their organisations think.

The CaMedia event saw eight charities and eight industry experts (including copy writers, marketing, recruitment and internet experts) come together for a fun and fast-paced evening’s networking and collaboration. Charities remained seated and the advisors moved around the room as their allotted time with each “pitch” expired; a fair amount of additional networking happened over the wine and food that accompanied the event of course!

Overall the event was a tremendous success and feedback has shown that a number of successful relationships developed as a result of the event. Media Trust, the group who work alongside charities in the UK and who helped to organise this CaMedia-hosted event, where so delighted with the outcome and positive feedback they received, that plans are already afoot to host a similar follow-up event later in the year.

Caroline Diehl, Chief Executive, Media Trust said “Charities have a unique ability to reach into communities and make a difference where it matters most. Events such as these help us harness local skills and support that are so valuable to making an impact”.

Any companies interested in becoming involved in future speed matching events can contact Rob Chant, the Chairman of CaMedia.
- David Lawson

Anglia Ruskin University Winners: Lecture Library

Lawson Marketing is proud to announce that the first Insight to Marketing Management short course run in conjunction with Anglia Ruskin University was a great success and those who took part reported that it was a very enjoyable and worthwhile programme.

It was an excellent, enjoyable, enriching module”, said one student

The course took three teams of students on a journey that saw them create a new business concept for the student market from scratch, research their idea and their marketplace, devise and implement a strategic planning document then finish off with an exhibition to promote their ideas. Using a combination of physical lectures and practical group work, the underlying principles of marketing were reinforced and brought to life.

I really enjoyed it especially the interaction and hands-on tasks”, said another student.

The Lecture Library Team!

The winning team's exhibition stand

Lecture Library Team and their exhibition stand

The winning team was Lecture Library, a fictitious business concept to record and deliver lectures online. The other teams, (“The Lounge” and “Food for Thought”) also both did extremely well. All students received certificates of attendance and prize vouchers to spend locally.

You can find more information about this course here. Lawson Marketing hopes to re-run this course in 2012, so if you are interesting in attending, please contact us.

Movember Cancer Charity

Poster promotion for Movember

Hairy Slug Raises Wareness of Prostate Cancer

During November each year, Movember is responsible for the sprouting of moustaches on thousands of men’s faces in the UK and around the world. The aim of which is to raise vital funds and awareness for men’s health, specifically prostate cancer and other cancers that affect men.

Lawson Marketing is proud to announce that it took part in this year’s Movember event and raised the sum of £80. Various “discrete” tactics were used (posters, social media campaigns, notices inside the fridge etc.) and a great deal of fun (okay, jibing) was had along the way.

You can still add to the sponsorship by visiting this link:


Throwback to Sergio Leone