Lawson Marketing is proud to announce that the first Insight to Marketing Management short course run in conjunction with Anglia Ruskin University was a great success and those who took part reported that it was a very enjoyable and worthwhile programme.
“It was an excellent, enjoyable, enriching module”, said one student
The course took three teams of students on a journey that saw them create a new business concept for the student market from scratch, research their idea and their marketplace, devise and implement a strategic planning document then finish off with an exhibition to promote their ideas. Using a combination of physical lectures and practical group work, the underlying principles of marketing were reinforced and brought to life.
“I really enjoyed it especially the interaction and hands-on tasks”, said another student.
The winning team was Lecture Library, a fictitious business concept to record and deliver lectures online. The other teams, (“The Lounge” and “Food for Thought”) also both did extremely well. All students received certificates of attendance and prize vouchers to spend locally.