This fun and interactive six week course will take you through the various elements that modern marketing managers need to consider and explore during their daily activities.
Working in teams and using a fictitious product/service and budget, you will learn about market research, planning, strategy, tactics, budget monitoring and control. Each week classes build upon what you have learned in the preceding weeks, and the course culminates in the presentation of a public exhibition in ARU during which you will pull together all you have learned to promote your chosen product/service.
The best performing team will win a prize for their efforts!
Class 1: Introduction to basic marketing principles (31st Oct)
Class 2: Market research (7th Nov)
Class 3: Business planning (14th Nov)
Class 4: Segmentation, targeting and tactical implementation (21st Nov)
Class 5: Planning and promoting exhibitions and conferences (28th Nov)
Class 6: Exhibition (5th Dec)
Visit https://store.anglia.ac.uk/ to book your place (limited availability)
• An exciting six-week short course at Anglia Ruskin University, Cambridge
• Mondays from 2-4pm (starting 31st October)
Cost of course: £80 (concessions available)